Relationships between people have changedprofoundly over the last few years with digital development. Due to their immense adherence worldwide, social networks can be considered the stars of this context and also host topnews updates.
In the end, communicating in real-time withanyone in the world from a screen sound like a revolution.
But the inappropriate use of these meanscan bring risks, both for the privacy of the users and for the image of the companies.
In any case, these platforms are alreadyintegrated into our social configuration, so it is very important to understand what they are and how to take advantage of them.
Do you want to know the disadvantages andadvantages of social networks? In this article, we present them to you.
What are social networks
Facebook, Twitter, YouTube, Instagram… Ifyou don't have a profile on one of these sites, you've surely heard them at least once.
Each one has its particularities, but theyall have something in common: the exchange of information between people.
Basically, social networks are virtualspaces where different individuals and organizations connect and form relationship groups in the digital environment.
The interaction between people on theInternet debuted in 1971, with the sending of the first message by email.
Since then, digital activity has gonethrough many changes. However, practically all of them are based on profiles, which represent users.
There are more than 3 billion people useat least one social network.
In addition, this audience phenomenon alsobegan to receive companies in these spaces, which began to promote their products there, generating more business opportunities.
6 advantages of social networks for companies andindividuals
1. Instant and borderless communication
Social networks have broken physicalbarriers. If you have a profile, you can contact people from any country in real time.
The messaging resource of the platformsallows you to form new friendships, meet others who are interested in the same activities and exchange opinions.
In addition, these spaces are also usefulfor you to be well informed. Newspapers use their pages to continually update top news stories.
Beyond information, social networks alsooffer us a world of entertainment.
Whether you are a lover of photography,technology or games, on social networks you can find endless options to distract yourself or learn more about topics that catch your attention.
But you have to pay attention to the fakenews that circulates quickly on these sites. Look for verified sources, reliable media and the most complete content.
2. Social complaints with exponential reach
In our daily life there are many injusticesor situations that can go unnoticed by the media.
Thanks to social networks, many situationshave come to light and the networks have become an important tool for searching for scripts and themes for newscasts.
With its exponential reach, this type ofsocial complaint goes viral very quickly, helping to solve problems more efficiently or raise funds to help a cause, for example.
In addition, the rapid reach of informationon social networks facilitated the work of organizing solidarity actions, for groups that need help or abandoned animals, for example.
3. Increased professional visibility
Another advantage of networks is thepossibility of promoting yourself as a professional. In the groups you can connect with people who work in your sector.
If you want to create new contacts andachieve more opportunities for growth in your career, LinkedIn will sound perfect for you.
The purpose of the social network is toconnect professionals from various segments. In it, you can share your resume and sign up for selection processes.
4. Potential conversions
Circulating through social networks areusers who can become customers. Therefore, having an institutional profile is very important.
In addition to establishing direct contactwith the public and generating familiarity , these sites aresuper attractive spaces for advertisements.
Sponsored posts appear on the user'stimeline, directing them to the company's site or another institutional channel.
At the same time, all social networks offervery useful tools to analyze metrics. With them, companies can monitor the impactof what they publish and the engagement of the public.
Beyond conversions, being present on socialnetworks is also the way to create and retain a community of followers involved
with a brand or business.
To achieve this, bet on the quality ofcommunication, the quality of the followers you are looking for and a good Social Media strategy.
5. Favourable space for customer service
According to Facebook data, morethan 20 million talk to their customers through Messenger.
Therefore, expanding customer service toonline channels has become elementary. It is necessary to train the teams that are in charge of the company's social networks and make sure that they are trained and well prepared to face the problems that may arise.
Never mislead the client, always betransparent, calm and polite when trying to understand their pain and solve their problems.
With messaging channels, such as Messenger,it is more advisable to talk privately with people.
In this way, by managing a crisis well andoffering good customer service, social channels can contribute to the good reputation of the company.
6. More visibility for the brand
Although it sounds a bit obvious, this isthe result of avoiding the disadvantages that we mentioned and taking advantage of all the advantages.
In the same way that you seem from anotherworld if you are not in any of the main social networks in your private life, having a 100% offline business or brand is as if you did not exist in the market.
Your business may be doing well butconnecting it to social networks lowers geographical barriers and provides a growing expansion of recognition and visibility for the brand.
And that, as we already know, generatesmore sales and improves profitability.
